Citterio inaugurates its new showroom at the Sirone headquarters. The new space is driven by a precise strategic vision: to embrace transformation and embark on a journey toward a renewed brand identity. A significant evolution that aligns with the dynamic and ever-expanding international market.
The interior design project of the new showroom is crafted by Studio Klass, the brand’s art directors, who bring their expertise to create a compelling space starting from an in-depth study of the company and its background.
“The connection with the territory, its natural elements, and high technical expertise have been the starting point for designing an environment that enhances Citterio’s identity. Hence the choice of warm tones and textured finishes that evoke nature and juxtapose the precise and essential lines of the products, accentuating their technical characteristics.”